It's amazing how an endorsement from the most popular and fabulous "IT" person of the moment makes you rush to purchase whatever magic elixir that we assume will wrap us in the same luck, looks, and luxury they enjoy.
Maybe 2017, was good to no one else except Cardi B and even though I only learned of her hit song and queen of the popular girls status, just moments ago, I am intrigued by the phenomenon that this young rapper. Rough around the edges is an understatement. Cardi B is all self-made, hustling, scrappy, will cut you because, knows "what's up", striving reality TV regular, stripper in a former life, 25 year old woman of today (I can't believe she's 25). It takes a while to unpack the Bronx Dominican accent, but once I watched a few interviews, I was educated.
As image conscious as the best of her peers, Cardi B reviewed and casually endorsed Vida Hair Growth products on one of her YouTube videos discussing her own hair growth journey.
I'm excited about Vida Hair Growth products! Yvette Perez, founder and creator of the line is clearly passionate about hair care for those who are really suffering with health maladies. Specifically, Vida Hair Growth products claims to restore chemically processed-damaged hair, and assist in the hair restoration of those suffering with Alopecia, Telogen Effluvium, balding, as well as hair loss due to undergoing Chemotherapy. These are serious claims about serious issues.
Perez says she is "overwhelmed and humbled with the joy of helping others find hope and happiness again." The testimonial pictures are absolutely astounding! I'm so excited for those who have experienced success with these products.
From the YouTube videos (this girl is chatty and relatable), I have concluded that at the very least your hair will be super shiny and looking brand new after using Vida Hair Growth products (I'm down for that). While the hair products claim to be for people of all hair types, I'll reserve judgement on that score until I've had the opportunity to test the products on the four major hair types.
While many pop stars have been developing and lending their names to makeup lines (YEAAASSSS Rihanna with Fenty Beauty) I wonder when we'll see an artist throw their influence, name and connections behind the development of a haircare line with a mission and vision similar to Vida Hair Growth products? Belcalis, (Cardi B) I think you can step up to the plate on that one girl.
I can't wait to try Vida Hair Growth products and report back!